I’m Jess Luszcz, and I design digital experiences that actually convert.
I'm a UX/Product Designer and Marketing Specialist based in NYC, though I work remotely with ease. I help brands, from scrappy startups to Fortune 500s, create digital experiences that truly resonate with users and drive results. Whether you’re launching a product, building a brand, or trying to connect with a new audience, I bring design expertise, strategic thinking, and a whole lot of curiosity to the table.
What I Do
Over the past 15 years, I’ve worn a lot of hats. These days, my work generally falls into a few core areas:
Product & UX Design + Writing: I craft seamless mobile and web experiences, from the initial wireframes to the final polished UX copy. Everything I design is built to guide users clearly and meaningfully through their journey.
Creative Direction & Marketing Design: Whether it's a landing page, an email series, a motion graphic, or even a mobile game concept, I help brands communicate with both clarity and personality.
Brand Identity & Paid Ad Strategy: I help businesses find their unique voice, build campaigns that actually convert, and manage paid media across platforms like Google, Meta, and LinkedIn.
Experimenting with Gen AI: I enjoy using tools like ChatGPT, Midjourney, Adobe Firefly, and Suno to explore new creative possibilities and streamline production without sacrificing quality.
Work I'm Proud Of
Here are a few standout projects that really reflect how I think and what I bring to a team:
NBCUniversal
Video Collections (iOS): Designed carousel-style binge content for Syfy’s app, which boosted session time by 15%.
Bravo Shopping (Fire TV): Created an interactive “watch-and-shop” experience, seamlessly merging entertainment with e-commerce.
Samsung
Galaxy Note10 B2B Web Launch: UX design and copy that slashed bounce rates from 29% to 8%, while also boosting add-to-cart actions by 6%.
Galaxy Z Premier Loyalty Hub: A Gen Z–friendly portal for foldable phone users, designed with a premium, future-forward UX.
Pfizer
Led digital for the “Let’s Outdo Cancer” campaign, including a Super Bowl–tied microsite. I built a responsive design system to support powerful storytelling and scale.
Tools I Use
I stay fluent in a range of platforms, including:
Design & Prototyping: Figma, Adobe Creative Suite, Canva, Zeplin
Web: Squarespace, Wix, WordPress, Shopify
Tech & Collaboration: Xcode, Jira, HubSpot, Google Analytics, Confluence
AI & Experimental Tools: ChatGPT, Sora, Midjourney, Adobe Firefly, Suno, Luma Dream Machine
Why People Work With Me
Because I don’t just make things look good. I make sure they work. I help clients connect with their audience in a way that’s intentional, strategic, and truly user-centered. I care about the big picture and the tiny details. And I’m comfortable leading projects or jumping into existing teams to bring ideas to life.
A Bit About Me
I’m a curious creative who geeks out on all things design, technology, and human behavior. Outside of work, you’ll find me hiking, vibing to drum ’n’ bass, and daydreaming about trips to Japan and Hawaii. Oh, and I'm unapologetically obsessed with my cat.
Let’s Collaborate
If you’re looking to:
Build a new product or give an old one a fresh redesign
Launch a brand or create a standout marketing campaign
Test a new idea, build a prototype, or explore something a little weird with Gen AI
...I’d love to hear about it.
Schedule a call with me for project inquiries, or just to connect. Let’s build something meaningful, and maybe a little unexpected, together.
