Data visualization
Client: Pfizer, ABRYSVO brand
Platform: Web & iPad
Responsibilities: Content architecture, design
The ABRYSVO team approached me with a request to enhance their RSV surveillance data to encourage healthcare providers in promoting their vaccine. They wanted to display more data regarding regional and national vaccine rates and how they impact those respective populations. Below is a screenshot of the old dashboard.
The first goal of this project was to update the dashboard design to be more aligned to the branding on https://abrysvoadult.pfizerpro.com/, ABRYSVO’s dedicated site for healthcare providers (HCPs). I did this by updating colors of the map to match those on the website.
Secondly, we wanted to segment data sources to show HPCs why they should recommend ABRYSVO to their patients. I added three tabs above the map. The user toggles between the tabs to display different data sets, and taps on a region in the map to display data specific to that region.
The user can dive deeper into the data set and display national data next to regional data. Overall, this was a great improvement in functionality from a dashboard that could previously display only one set of national data.
