Brand building from the ground up.

Traveling is one of the great joys in my life, so when an independent advisor came to me for help creating her brand and online presence, I jumped at the chance.

Her target audience is outdoor adventure and nature seekers, so we decided on “Rooted Earth” for her agency name to instantly convey the kind of experience a traveler would get booking with her. The brand colors consist of earthy tones, and the photography on the site conveys an aspirational feel of adventures to be had.

She wanted to appeal to a variety of travelers.

And include a no-frills pricing schedule.

Finally, we knew social media presence would be imperative for lead generation. I created a TikTok account and attention-grabbing videos that amassed hundreds of views in just a few hours.