Single sign-on flows and promo designs

Client: A+E Networks, all brands

Responsibilities: User journeys for SSO registration and sign-in processes, designs for promos across A+E pages

Results: 96% increase in user registration in two weeks

Here's a great example of how one seemingly minor feature led to a dramatic increase in user registration. The single sign-on (SSO) process was created to give users a better viewing experience when watching content between multiple devices. Having a profile allows them to continue watching from the spot where they left off, should they leave the site or app before completing a video.


User flows demonstrating the SSO registration and sign-in processes (click to enlarge).


This SSO feature had been available to users for several weeks, but it wasn't promoted anywhere on the sites. Below are the promo designs which appeared on show landing pages and show video pages.


Registration promo on a show landing page (desktop only).


Registration promo on a video page (desktop and mobile).


In just two weeks after the promos went live, there was a 96% increase in the number of users who registered, which made our CRM team very happy. View the live promo to see how it works!