Design system creation
Client: Pfizer
Platform: Web
Responsibilities: Site architecture, component creation, cross-device validation, wireframes
In 2024, Pfizer embarked on a mission to focus public attention to their oncology R&D efforts with an ambitious commercial that ran during Super Bowl LVIII. They asked my team to create a digital experience that would continue engagement post-event, and this lead to the creation of www.LetsOutdoCancer.com.
Knowing this site would draw millions of eyes, my team crafted and launched an experience featuring a brand-new component system. We were tasked with crafting components for a variety of content types – stunning visuals, editorial walls of text, inspiring patient stories, and more. We expected visitors to view the site from a variety of sources and tweaked each component to read effortlessly across devices.
The site architecture is minimal and easy to navigate. The original iteration includes an attention-grabbing homepage, which draws in the user and encourages exploration to other parts of the site.
The other sections contain educational content and drive to external sources where users can access information about clinical trials, cancer advocacy groups, financial assistance, and more.
