User account creation

Client: NBCUniversal (all brands)

Platform: iOS

Responsibilities: Strategy, user flows, wireframes, prototype

Purpose: To allow users without a cable login to sample brand content.

I spearheaded this project to make the viewing experience across NBCU’s iOS apps more seamless and accessible. Many videos in the apps were locked and couldn’t be watched without the user logging in to their cable account. In an effort to not exclude those without a cable login, my team and I decided to offer 3 free-to-watch videos if they signed up for an NBCU account. Creating an NBCU account would also allow users to save their progress when watching series across brands.

I wireframed the screens and created a prototype to show the experience to stakeholders. Please watch the video below to see the prototype.

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