Galaxy Note10, B2B launch
Client: Samsung
Platform: Web
Responsibilities: Content strategy, user journey, wireframes
Purpose: To best market the Galaxy Note10 to small/medium-sized business owners.
Results: Decreased bounce rate to 8%, much lower than the B2B site average of 29%. Increased “add to cart” rate by 6%.
I worked with Samsung’s B2B team on the launch of the Galaxy Note10. To best drive customer conversions, I analyzed the most successful aspects of past device launches and recommended a personalization experience along with drivers to other sections of Samsung’s B2B and consumer sites.
Wireframe of the top of the Note10 landing page.
Using Samsung’s component library as a guide, I created several wireframes to hand off to our visual designers. Elements included copy points and CTAs driving to other sections of the site to increase engagement. The top of the page introduces the phone and four selling points that would interest business owners – productivity, integration, creativity, and security.
Landing page breakdown:
To hook customers, I crafted use cases that could apply to a business owner in any industry.
The Productivity section introduces the S-Pen and how it can be used in everyday business situations.
The Integration section explains the benefits of Samsung DeX, with a CTA linking to a more in-depth page for visitors who want to learn more about the DeX product.
The following sections explain how the Note10’s design, camera, and security features work in a variety of environments.
Finally, the user can begin a purchase by pre-ordering a Note10 device. They can also view individual product specs, shop offers from their wireless carrier, or bulk purchase devices for their employees.
Personalization:
To encourage switching/upgrading to a Note10, the user is served a personalized module when visiting the Samsung site on an Apple device or other Android device.